CRAZE OF K-POP IN THE WORLD

              K-Pop craze known as Korean wave (Hallyu) is not a new thing but nowadays more people are getting to know about it. Korean pop is widely popular due to its audio visual elements and has been creating wide range of hype worldwide. K-Pop has its major contribution not only in entertainment industry but also in South Korean economic system which is likely to grow every year. South Korea has properly utilized the wealth and fame of K-pop idol that has increased the net worth of both idols and the country. 

                                          The first K-Pop group Seo Taiji boys formed in 1992 to the most iconic and popular boy band BTS ( Bangtan Sonyeondan ) formed in 2013, the Korean music had a dynamic change and had put the world in the K-pop spell. Though the music and lyrics are different and difficult , Korean music industry has been able to win the hearts of many people around the globe and has been creating massive success through their flawless action, eye catching scene and heart touching songs.  

PSY's single hit "Gangnam Style" unexpectedly breakthrough internationally and have influenced popular culture worldwide. It topped the music charts of more than 30 countries including UK, Italy, Russia, Canada, Australia. Due to its viralness many reactions were made by individual, groups and organizations. It became a major topic and became the talk of the town. 

But now BTS is leading the Korean Wave around the world through their extreme popular music videos and their world tours. Selling over a million albums, BTS has become best selling artist in South Korea and they have broke into international music markets by 2017.                                                                                             According to an analysis of 2018 company revenues, the most popular Korean boy band BTS in the Korean entertainment industry has made up 3% of South Korea's GDP ranking in over $4.9 billion dollars in that year which is around 5.6 trillion South Korean won. 

The craze of the bands are so much that when BTS donated  $1 million dollars on racial justice organization Black Lives Matter then their  fan ARMY spread all over the world decided to come together and match a million dollars with their idols and help in the donation. It was difficult task but they matched with their idols which made headlines worldwide "BTS Army matches $1 million donation to Black Lives Matter". From here we can see the craziness that the K-pop have created among their fans. 

The popular female band BLACKPINK are also not stepping back . Debuted on 2016, they have gained massive success in such a short period of time . They have broken numerous records throughout their career till now. Blackpink is currently the most followed girl group in Spotify And most subscribed music group of 60.7 million subscriber now which is obvious to grow in coming days. 

No matter what language they speak, K-pop melodies and their visual activities are instantly stuck in the head which makes their music more appealing to fans. The craze is yet to grow with more energetic and modern form of Korean pop which is impossible to resist for most of the people.